“Sailing has never looked better than on the pages of SAILING magazine.”
A subscriber called me to make that comment. He explained that what he meant was not just that SAILING’s world-famous photography captures the incredible beauty of our sport, but that the magazine’s spirit is all about presenting sailing as something wonderful to be part of, a rewarding pastime in reach of everyone, from families with small children to Baby Boomers and beyond.
Needless to say, I was delighted to take the call, because that reader got it. He put into words what SAILING, America’s oldest sailing magazine, has been doing for nearly 45 years. Our take on sailing is inclusive, not exclusive; we don’t cater to a niche, but to a world of sailing enthusiasts. We put sailing in the best light with an editorial formula that pulls together prize-winning writers and columnists, the world’s top marine photographers and the most respected and authoritative design reviewer and boat testers in the business.
If that seems like an extravagant package during a time of economic challenge, it is, but we’ve stuck with it (and with the largest page size of any sailing magazine) because our discriminating readers demand it—and love it. And they’ve rewarded us with an all-paid circulation base that remains rock solid.
SAILING’s editorial strength does more than please readers—it delivers significant support to the sailing industry, support that includes leadership on issues that are key to the health of the sailing business universe. SAILING, for example, has been a trailblazer in promoting the wholesome environmental impact of sailing.
Combined with our commitment to editorial excellence, SAILING offers a newly enhanced marketing package that includes print magazine circulation to a readership that scores at the top of demographic measures sailing marketers covet, one of the most popular Web magazines in the field, e-newsletters and podcasts.
Your message to the sailing market will never look better than in SAILING.
Best wishes,
Bill Schanen
Account Executives
Display Advertising: Put your advertising message up front within the editorial content of every issue of SAILING Magazine. It is the best way to build product awareness for your company. By combining this type of placement with the impact of our large-page format, you know your advertising message will be remembered by our readers.
Online Advertising: Maximize your ad reach with SAILING Magazine's online advertising opportunities.
Contact your ad rep and ask about the discounts for print/online packages:
Carolyn Suess
262-284-7766
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Julie Carufel
262-284-7763
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Ad Requirements
Download Editorial Calendar2010 Editorial Calendar
| Issue | Theme | Product Review | Closing Date | Copy Due |
| January | Retrofits | Heaters | 11/10/09 | 11/15/09 |
| February | Motorsailers | Electronics | 12/10/09 | 12/15/09 |
| March | Spring Fitting Out | Tool Kits | 01/10/10 | 01/15/10 |
| April | Charters | Editor's Picks | 02/10/10 | 02/15/10 |
| May | Trailersailing | Trailer Locks | 03/10/10 | 03/15/10 |
| June | Small Boats | Anchors | 04/10/10 | 04/15/10 |
| July | Learn to Sail | Knives | 05/10/10 | 05/15/10 |
| August | Multihulls | VHF Radios | 06/10/10 | 06/15/10 |
| September | New Boats | Canvas Products | 07/10/10 | 07/15/10 |
| October | Charter Cruising | Navigation Lights | 08/10/10 | 08/15/10 |
| November | The Green Sailing & The Beauty of Sail |
Green Gear | 09/10/10 | 09/15/10 |
| December | Safety at Sea | Inflatable PFDs | 10/10/10 | 10/15/10 |
Regular features and columns
Boat test:
SAILING brings the reader on board a new boat for a test sail with in-depth photography and design analysis.
Technique:
A monthly column on how to polish your sailing skills and maintain your boat.
Perry on design:
Robert H. Perry, SAILING technical editor and yacht designer, gives a straightforward and entertaining look at several different designs in each issue.
Used boat notebook:
Contributing Editor John Kretschmer analyzes a readily available used boat and tells what is good, bad and to be avoided in the complex world of used boats.
Gear:
A monthly look at what is available for a specific gear-related topic. Scheduled product topics are listed above.
The boat doctor:
Readers’ repair and maintenance questions answered.
Editorial commentary:
Full and By by Bill Schanen, On the Wind by Chris Caswell.
News:
Splashes news shorts from the world of sailing, Launchings industry related news items.
Others:
Nautical Library, reviews of books of interest to sailors.
Download Size Requirements
| Display Ad Dimensions | Live | Trim | |
| Two Page Spread | 19" x 11.875" | 20" x 12.875" |
Safety Margins: |
| Full Page | 9" x 11.875" | 10" x 12.875" | |
| 1/2 Page Spread | 19" x 5.875" | 20" x 6.4792" | |
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Horizontal |
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| Two-thirds page* | 5.9444" x 11.875" | NA | NA |
| One-half page | 4.5417" x 11.875" | 9.25" x 5.8542" | |
| One-third page* | 2.8889 x 11.875" | 5.9444" x 5.9444" square | |
| One-quarter page | 4.5417"x 5.8742" | 2.1875" x 11.875" | |
| One-eighth page (wharf only) | 4.5417" x 2.8438" | 2.1875" x 5.8542" | |
| One-sixteenth page (wharf only) | 2.1875" x 2.8438" | ||
*size not available in the wharf
Templates
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| 1/2 Page Spread |
| Display and Wharf templates no bleeds |
Display Templates w/bleed | |
| Two-thirds page (display only) |
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2/3 Page Template with Bleed |
| Half page horizontal | 1/2 Page Horizontal Template |
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| Third page square (display only) |
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Download Digital Ad Requirements
AD MATERIAL SPECIFICATIONS
Sailing Magazine requires ad materials in digital form, Macintosh platform. (PC users must supply PDFs)
ACCEPTABLE FILE FORMATS
• Print-resolution PDF (Adobe Acrobat v4 or higher)
• Adobe InDesign (CS1 or higher)
• Adobe Illustrator
• Adobe Photoshop
TECHNICAL SPECIFICATIONS
Conversion charges will apply if specs aren’t met
• All color images must be supplied CMYK (no RGB, PMS or spot colors)
• Line art should be supplied at 1200 dpi at 100%
• CT art should be supplied at 300 dpi at 100%
• Minimum reproducible dot size is 3%
• Maximum density 320%
ACCEPTABLE FILE FORMATS
All advertisers MUST submit a contract level digital proof at 100% that conforms to SWOP standards including a color bar for all digital files. Client supplied contract proof is required to guarantee color. Proofs are required for every ad. If a contract proof is not supplied, we will generate one at a charge of $60 per page.
DIGITAL MATERIALS CHECKLIST
• Files loaded on acceptable media. CD/DVD-ROM or FTP
• Acceptable file (see formats above)
• All fonts (Please do not use True Type fonts)
• All four color source images converted to CMYK (preferred formats: psd, ai, eps, tiff)
• 100% laser (B&W ads ONLY) or 100% contract color proof
FTP INSTRUCTIONS
Files must be named advertiser_issue (Harken_0610.pdf). Files named Sailing cannot be identified and will not be retrieved. Hard copy proof is required to guarantee accuracy.
Hostname: ftp.sailingmagazine.net
Username:
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Password: sailing
SHIPPING ADDRESS
Please send digital advertising material to:
SAILING Magazine
Attention: Advertising Production
125 E. Main Street
Port Washington, WI 53074-9887
Depending on file size, some ads may be emailed to
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. Please fax a proof of emailed ads to 262.284.7764.
Need Help? Call
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at (262) 284-7766 or
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at (262) 284-7763
Do you have a production question? Email our
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or call (262) 284-7774
