Sailing Magazine : The Beauty of Sail

 

  

 

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Dear friends in the sailing business:

No magazine makes sailing look better than SAILING. Our mission is to stir our readers’ love of sailing with every issue. We do it with beautiful photography—that’s our signature and the reason we maintain the luxury of the largest page size of any American sailing magazine—but we also do it with comprehensive editorial content that satisfies our readers’ thirst for sailing information with everything from technical analysis by the most respected experts in their fields (the likes of Bob Perry and John Kretschmer) to riveting sailing adventure articles. And while other magazines in the world of sailing are content to exist in calm, sheltered waters, SAILING devotes pages in every issue to the always thought-provoking, sometimes controversial views of two prize-winning opinion columnists. The result of all of this is a highly involved and engaged readership.

Check out that readership in our demographic profile. You’ll see a snapshot of men and women who are financially successful and committed to devoting a substantial portion of the fruits of that success to boats, sails, equipment and sailing experiences. A very positive trend we’re seeing is that SAILING readers are getting younger—more people new to sailing have joined the ranks of our readership, bringing with them a vigor and enthusiasm that can only bolster results for SAILING advertisers.

There is something else about SAILING that is hard to measure but that we find all the time in our contacts with the public at boat shows and in lively email, website and telephone dialog with sailors: People respect SAILING. They have a high regard for the way we present the sport they love. Ask around. You’re likely to hear that no magazine makes sailing look better than SAILING.

Sincerely,

Bill Schanen
Editor and Publisher

2011 Editorial Calendar

Issue	Theme	Gear	Special Ad Section	Closing Date
January	Retrofits	Galley Equipment	Winter Showcase	11-10-11
February	New Boats	Inflatable boats/mini RIBs		12-12-11
March	Fitting Out	Paint	Fitting out format	1-10-12
April	Charters	Electric Winches	Charter	2-10-12
May	Learn to sail	Sail options for cruisers	Learn to Sail	3-12-12
June	Small Boats	Shoes		4-10-12
July/Aug	Multihulls	Heads		5-10-12
September	Electronics	Electronics	Fall Showcase format	6-20-12
October	Charter	Best Cruising Gear under $100	Charter	8-10-12
Nov/Dec	Safety at Sea	Lifesaving Equipment	Gifts for Sailors format	9-13-12

regular features and columns

Boat test:
SAILING brings the reader on board a new boat for a test sail with in-depth photography and design analysis.

Technique:
A monthly column on how to polish your sailing skills and maintain your boat.

Perry on design:
Robert H. Perry, SAILING technical editor and yacht designer, gives a straightforward and entertaining look at several different designs in each issue.

Used boat notebook:
Contributing Editor John Kretschmer analyzes a readily available used boat and tells what is good, bad and to be avoided in the complex world of used boats.

Gear:
A monthly look at what is available for a specific gear-related topic. Scheduled product topics are listed above.

The boat doctor:
Readers’ repair and maintenance
questions answered.

Editorial commentary:
Full and By by Bill Schanen, On the Wind by Chris Caswell.

News:
Splashes news shorts from the world of sailing, Launchings industry related news items.

Others:
Nautical Library, reviews of books of interest to sailors.

Display Ad Dimensions	Document Size
Two Page Spread **	18" x 11.875"		Safety Margins: All live copy (text) must have a  .5" margin inside the trim dimension.
Full Page **	9" x 11.875"		**Bleed Ads: Please add an extra .125" for bleed.
1/2 Page Spread **	18" x 5.8542"
	Vertical	Horizontal	Column
Two-thirds page*	5.4166" x 10.625"	NA	NA
One-half page	4.0417" x 10.625"	8.25" x 5.2292"
One-third page*	2.5833 x 10.625"	5.4166" x 5.2292" square
One-quarter page	4.0417"x 5.2292"		1.9375" x 10.625"
One-eighth page (wharf only)		4.0417" x 2.5313"	1.9375" x 5.2292"
One-sixteenth page (wharf only)	1.9375" x 2.5313"

*size not available in the wharf

 
acceptable file formats

• Adobe PDF X-1a
• Adobe InDesign (packaged)
• Adobe Illustrator
• Adobe Photoshop

proofs
A client supplied contract proof is required to guarantee color.

FTP instructions
Files must be named advertiser issue (Harken 0411.pdf). Files named Sailing cannot be identified and will not be retrieved.
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Password:     sailing

Contact:
Account Executive:  Carolyn Suess, 262.284.7766, This e-mail address is being protected from spambots, you need JavaScript enabled to view it
Advertising Representative:  Kathy Navarrete, 262.284.7763, This e-mail address is being protected from spambots, you need JavaScript enabled to view it

Reading Habits:

65% of our readers say the stories and ads in SAILING Magazine influence their buying decisions.
85% agree that SAILING’s high ethical standards are important to them.
95% of our subscribers agree that the articles are interesting and useful.
99% agree that the editors and writers of SAILING seem knowledgeable and experienced.
88% read SAILING magazine for more than 60 minutes.
80% say that others have read or looked at their copy of SAILING Magazine.

Reader Profile:

55% of our readers have a net worth greater than $1 million and 21% have a net worth greater than $2 million.
89% of our readers are boat owners.
95% of our subscribers are male and 66% of our secondary readers are female.
76% of our readers have a bachelor’s degree or higher.
Nearly half our readers have been reading our magazine for more than 10 years.

Buying and Spending Habits:

75% of our readers own at least one boat.
41% of our readers spend more than $5,000 a year on their boat.
68% of our readers purchase their boating equipment at a retail store.

Lifestyle and Activities:

64% have been sailing for more than 20 years.
Over a 24-month period, 24% of our readers had gone on a charter and an additional 45% had indicated that they had intentions of going on a charter.
62% of our subscribers say they would consider attending a sailing school to improve their sailing skills.
64% of our readers are a member of a yacht club, sailing club or sailing school.
60% have children or grandchildren that participate in sailing.