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View the 2006 Media Kit

Charter

A Colorful Presence in Charter Issues for 2006
Reach our readers just in time for the charter season by advertising in our April and October Charter Issues.

These special issues are devoted to chartering. Each charter story is written to help the reader decide if a particular location is right for them. We include information on planning, preparing, traveling and enjoying each location being featured. After the charter articles, our special Charter Advertising Section will appear. This section includes both display charter ads and a classified ad section broken down by region.

Scheduled to reach our readers before they finalize their summer charter plans, our April charter section is perfectly timed to get response. Scheduled features include chartering in Chesapeake Bay, Lake Superior and a Newport Rhode Island to Cuttyhunk Bare Boat Charter.

The October issue is perfectly timed for both the reader and the advertiser. Heavily circulated at the fall boat shows, it comes out just in time for consumers to see your ad before they book their winter vacation.

Don't miss this special opportunity to reach our readers with your charter message. Call today to schedule your ad in our special advertising sections.

Our Readers Charter
When recently surveyed, our readers were asked several questions that were specifically targeted towards their charter plans. The results were quite encouraging:

• 57% plan to charter within the next two years
• 77% will bareboat charter
• 4 weeks of annual vacation time
• 77% are considering the Caribbean
• 28% are considering Florida or the Bahamas
• 16% are considering the Med. or South Pacific

If your product is online, be sure to ask about our World Wide Wharf ads to promote your site.


MECHANICAL REQUIREMENTS

SIZE DIMENSIONS 4/C B/W
1/16 2 3/16" X 2 7/8" $231.00 $155.00
1/8 horz. 4 1/2" X 2 7/8" $340.00 $251.00
1/8 vert. 2 3/16" X 5 7/8" $340.00 $251.00
1/4 4 1/2" X 5 7/8" $579.00 $480.00
1/2 horz. 9 1/4" X 5 7/8" $1055.00 $812.00
1/2 vert. 4 1/2" X 11 7/8" $1055.00 $812.00
FP 9 1/4" X 11 7/8" $1973.00 $1487.00

CLASSIFIEDS
40 words $50.00 Each additional word .65¢
BW Picture or logo $30.00 Yellow Background $25.00
Color Picture or logo $50.00

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SAILING Magazine
P.O. Box 249 • Port Washington, WI 53074
Phone: 262-284-3494 • Fax: 262-284-7764


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